Willem Smit (Hendrik-Ido-Ambacht, 1972) is currently working as a Research Fellow at IMD - International Institute for Management Development in Lausanne, Switzerland. Prior to this, Willem graduated with a Master’s degree in Marketing from the Rotterdam School of Management, Erasmus University. He also studied management at McGill University in Montréal, Canada. After several years in business, he returned to academia and started his PhD at the Erasmus Research Institute of Management, Erasmus University Rotterdam. He has presented his research on marketing at different academic and professional conferences in both Europe and North America. All through his PhD research, Willem teamed up with three communities. First, he worked with the business community on several research and consulting projects, such as future retail formats of car dealers (with Automotive), online retailers’ market intelligence (with Thuiswinkel.org), future competitiveness of garden centers (with Dibevo), supplier involvement in the fashion industry, and soccer clubs’ fan loyalty (with Sparta and Excelsior). Second, he internationalized EPAR, the Erasmus University’s PhD Association, to better represent his fellow PhD candidates’ community and third, he served the academic community as an ad-hoc reviewer for Marketing Science, IMP conference, and Industrial Marketing Management. At IMD he expands the field in research on market-driven and market-driving channels. He also works closely with IMD faculty on related research themes such as supply chain management, collaborative market learning, and market orientation. For updates on his research: www.justtherightstuffontheshelf.com
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